Capital Lynk: Digital Infrastructure & Visual Intelligence

Capital Lynk: Digital Infrastructure & Visual Intelligence

Capital Lynk: Digital Infrastructure & Visual Intelligence

A complete brand architecture. We moved Capital Lynk from "stock photography" to a proprietary, AI-driven visual

Brand Architecture

Brand Architecture

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AI Visual Systems

AI Visual Systems

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Framer Development

Framer Development

Overview

Capital Lynk approached us to establish immediate authority in a crowded market. Their existing digital footprint relied on generic assets that diluted brand equity. Our task was to engineer a Visual Operating System—a proprietary logic for their brand that could scale without manual oversight.

We moved beyond standard web design, building a custom AI Visual Pipeline (utilizing Nano Banana Pro, Midjourney, and Kling AI) to generate a unique asset library that belongs 100% to the client. This ecosystem was deployed on a high-velocity Framer architecture, giving Capital Lynk a digital presence that is not only visually distinct but operationally efficient.

Team

Principal Product Designer

James Rhodes

Principal Product Designer

James Rhodes

Principal Product Designer

James Rhodes

Deliverables

Strategic Brand Identity & Logo Logic

Proprietary AI Asset Library (Generative Video & Image)

Scalable Framer Infrastructure

Component-Based Design System

Motion Design & Asset Animation

Embark didn't just build a website; they leveled up our entire business. The new design system is insane—we’re getting compliments on it constantly. Fast, professional, and dead simple to manage.

Embark didn't just build a website; they leveled up our entire business. The new design system is insane—we’re getting compliments on it constantly. Fast, professional, and dead simple to manage.

Embark didn't just build a website; they leveled up our entire business. The new design system is insane—we’re getting compliments on it constantly. Fast, professional, and dead simple to manage.

Capital Lynk

CEO

Capital Lynk

CEO

Capital Lynk

CEO

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BRANDING & IDENTITY

From Logo to Logic. We refined Capital Lynk’s visual identity to signal "Institutional Trust." We moved away from decorative design and established a grid-based logic system.

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BRANDING & IDENTITY

From Logo to Logic. We refined Capital Lynk’s visual identity to signal "Institutional Trust." We moved away from decorative design and established a grid-based logic system.

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THE AI VISUAL ENGINE

Proprietary Asset Generation. Standard production requires expensive photo shoots. We built a Generative Infrastructure instead.

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THE AI VISUAL ENGINE

Proprietary Asset Generation. Standard production requires expensive photo shoots. We built a Generative Infrastructure instead.

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FRAMER ARCHITECTURE

Speed as a Feature. We deployed the new identity onto a robust Framer architecture. This serves as the central hub for Capital Lynk’s operations.

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FRAMER ARCHITECTURE

Speed as a Feature. We deployed the new identity onto a robust Framer architecture. This serves as the central hub for Capital Lynk’s operations.

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More projects

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a Studio Membership?

01

Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.

How long does a project typically take?

02

Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.

Can I make changes after the site launches?

03

Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.

What do I need to provide before we start?

04

Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.

Do you work with global clients?

05

Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.

What’s included in a Studio Membership?

01

Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.

How long does a project typically take?

02

Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.

Can I make changes after the site launches?

03

Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.

What do I need to provide before we start?

04

Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.

Do you work with global clients?

05

Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.

What’s included in a Studio Membership?

01

Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.

How long does a project typically take?

02

Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.

Can I make changes after the site launches?

03

Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.

What do I need to provide before we start?

04

Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.

Do you work with global clients?

05

Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.