Your team runs the website. Just by asking.
Embark designs your site with human craft and AI speed, then onboards your team to Oryn. From there, you update copy, replace imagery, create pages, and produce connected marketing assets by asking, without a developer queue. Oryn also works on its own with compatible existing websites.



Publishing to lunafit.com
Embark designs it. Your team runs it with Oryn.
Embark designs and builds your site
Senior art direction sets the taste. AI design engineers design and build in code with AI, so launch takes weeks, not quarters. Content structure and brand rules are set up properly from the start.
Oryn learns your brand
Brand Mind, the brand intelligence layer inside Oryn, absorbs your colours, typography, voice, products, and content so every change it makes stays on-brand.
Your team is onboarded and runs it
We onboard your team to Oryn. Ask for a new page, updated copy, replaced imagery, or a campaign asset in plain English. Oryn makes the change, runs responsive and publishing checks, and keeps the design intact.
Embark stays available
When you need a senior eye on a new section, a campaign or a product feature, Oryn™ + Care, Studio Partner or a partnership brings Embark back into the loop on a schedule.
Your website should not become outdated the moment it launches.
Website updates in plain English
Describe the change. No tickets, no waiting, no developer queue.
On-brand pages and content
New pages, sections, and copy that follow the design system you launched with.
Responsive and publishing checks
Every change is checked across breakpoints before it goes live.
Brand memory that improves over time
Brand Mind gets sharper with every request, so consistency compounds.
Connected marketing assets
Imagery, social, and campaign assets produced from the same brand memory.
Human support through Embark
Hands-on changes by Embark on Oryn™ + Care, Studio Partner and partnerships.
Hosting and running your site, in one place.
Oryn hosts your site and lets your team run the site and brand. Oryn™ + Care adds up to 3 hours of changes by Embark every month. Full platform details live on orynmade.com.
Oryn™ plan
Or $250 monthly (founding rate, 21 of 25 founding seats left, kept for as long as you stay subscribed). Regular $299/mo or $2,990/yr.
Hosting plus AI-powered website and brand management. Your site is hosted on Oryn, and your team updates it, creates pages, and produces on-brand assets in plain English. Works with compatible existing websites as well as Embark builds.
- Hosting on your domain, with security and monitoring
- Website updates in plain English, approved by you
- On-brand pages, copy, and imagery
- SEO controls and AI search readiness
- Brand Mind that improves over time
Oryn™ + Care
Oryn™ plan included.
For teams that would rather hand changes over than ask: the Oryn plan with Embark on call every month.
- The Oryn™ plan included
- Up to 3 hours of changes by Embark each month
- 12 month term
- Oryn™ Launch fee waived
Hours do not roll over from month to month. Larger design projects, redesigns, custom features, and software development are scoped separately.
The Embark project fee covers strategy, design, and development. Oryn is an ongoing platform subscription; a Signature Website includes the first month, and Oryn™ + Care and qualifying partnership plans include it. Oryn also works with compatible existing websites that were not built by Embark. Hosting is part of Oryn, so there is no separate hosting plan.
Bring a compatible existing website to Oryn, or have Embark's AI design engineers design and build an Oryn-powered website, then onboard your team.
Oryn works with compatible existing websites on its own. For companies that need a new brand, website, or custom experience, Embark designs and builds it with human craft and AI speed, then onboards your team to Oryn so they can run it by asking.
- Or have Embark build it
- Signature WebsiteFrom $9,500
- Custom Website SystemFrom $15,000
- Brand FoundationFrom $5,000
Oryn and Embark, explained.
Give your brand the website its next stage deserves.
Start with a focused project, launch on Oryn, or bring Embark in as an ongoing design partner.
