The AI that runs your website after Embark builds it.
Embark designs the brand and builds the website. Oryn gives your team an AI-powered way to keep it current — updating copy, replacing imagery, creating pages, and producing connected marketing assets without opening a developer ticket. Compatible existing websites can use Oryn too.
Publishing to lunafit.com
Embark builds the system. Oryn helps you operate it.
Embark designs and builds the system
Positioning, identity, and a website designed and developed by one senior team. The design system, content structure, and brand rules are set up properly from the start.
Oryn learns your brand
Brand Mind — the brand intelligence layer inside Oryn — absorbs your colours, typography, voice, products, and content so every change it makes stays on-brand.
Your team runs it
Ask for a new page, updated copy, replaced imagery, or a campaign asset in plain English. Oryn makes the change, runs responsive and publishing checks, and keeps the design intact.
Embark stays available
When you need a senior eye — a new section, a campaign, a product feature — Managed Oryn or a partnership brings Embark back into the loop on a schedule.
Your website should not become outdated the moment it launches.
Website updates in plain English
Describe the change. No tickets, no waiting, no developer queue.
On-brand pages and content
New pages, sections, and copy that follow the design system you launched with.
Responsive and publishing checks
Every change is checked across breakpoints before it goes live.
Brand memory that improves over time
Brand Mind gets sharper with every request, so consistency compounds.
Connected marketing assets
Imagery, social, and campaign assets produced from the same brand memory.
Human support through Embark
Senior review and hands-on support available on Managed Oryn and partnerships.
Three separate things, clearly separated.
Hosting keeps the infrastructure healthy. Oryn lets your team run the site and brand. Managed Oryn adds scheduled senior review and agreed Embark support. Full platform details live on orynmade.com.
Hosting
Infrastructure, deployment, backups where relevant, monitoring, maintenance, and security updates. No ongoing design or content production.
- Managed infrastructure and deployment
- Monitoring and uptime checks
- Security and dependency updates
- Backups where relevant
Oryn
For the first 10 customers. Standard price $499/month.
AI-powered website and brand management. Your team updates the site, creates pages, and produces on-brand assets in plain English. Works with compatible existing websites as well as Embark builds.
- Website updates in plain English
- On-brand pages, copy, and imagery
- Responsive and publishing checks
- Brand Mind that improves over time
Managed Oryn by Embark
Oryn included.
For companies that want the speed of Oryn with ongoing senior oversight from Embark.
- Complete Oryn subscription
- Monthly website and performance review
- Prioritized recommendations
- One implemented website improvement per month
- Quality assurance before publishing
- One 30-minute monthly strategy call
Unused improvements do not roll over. Larger design initiatives, new pages, complete redesigns, custom features, and software development are scoped separately.
The Embark project fee covers strategy, design, and development. Oryn is an ongoing platform subscription billed separately; Managed Oryn by Embark and qualifying partnership plans include it. Oryn also works with compatible existing websites that were not built by Embark. Hosting-only arrangements are quoted when Oryn is not required.
Bring a compatible existing website to Oryn, or have Embark design and build a complete Oryn-powered website for you.
Oryn can support compatible existing websites independently. For companies that need a new brand, website, or custom experience, Embark can design and build the complete system.
- Or have Embark build it
- Oryn Website LaunchFrom $9,500
- Custom Website SystemFrom $15,000
- Brand FoundationFrom $5,000
Oryn and Embark, explained.
Build the system your next stage requires.
Start with a focused project, launch with Oryn, or bring Embark into your team as an ongoing design and technology partner.
