A brand that feels considered, not generated.
Senior-led positioning, identity, typography, and colour, designed as one system and documented so your team can use it. It also becomes the Brand Mind that Oryn works from. From $5,000, approximately two weeks.
A brand without a system is just a logo.
The foundation is where taste becomes something your whole team, and Oryn, can use. Here is what changes when it is done properly.
Consistency from day one
Without a defined system, every designer, vendor, and teammate interprets the brand differently. A foundation ends the guesswork.
Built into the website, not a PDF
Colour, typography, and usage rules live inside the website your team runs, instead of a file that gets emailed once and never opened again.
Every downstream decision gets easier
Website, campaigns, pitch decks, hiring — everything moves faster and looks sharper when the brand is settled and documented.
Ready for Oryn Brand Mind
The foundation becomes Brand Mind, the brand intelligence layer inside Oryn, so every page, asset, and update your team makes later starts from the brand.
How it works.
Three focused stages over approximately two weeks. Creatively directed by James Rhodes, with AI design engineers on design and delivery. Timelines depend on timely feedback at each round.
Positioning and direction
A short discovery brief and a working session on positioning, audience, and ambition. Creative direction is set before a single mark is drawn.
Design
Two initial identity directions. One selected direction is developed into the final identity — colour, typography, and logo system — across two structured refinement rounds, with you directing at each stage.
Delivery and Brand Mind
Production-ready files in every format, practical guidelines, and editable source files — plus the brand prepared for Oryn Brand Mind.
Deliverables
Everything the identity needs to work.
Positioning and creative direction
The strategic frame the identity is built on: who it is for, what it stands for, and how it should feel.
Primary logo
High-resolution final logo delivered in PNG, JPEG, and vector formats (AI, EPS, SVG).
Secondary logo or responsive variation
Monochrome, inverted, and simplified versions so the right version exists for every context.
Brand mark
A standalone symbol for favicons, app icons, and social avatars.
Colour system
A scalable palette with HEX, RGB, HSL, and CMYK values for consistent digital and print reproduction.
Typography system
Heading, body, and accent type with font files or licensing recommendations.
Visual language and supporting assets
Imagery direction, graphic devices, and supporting elements that extend the identity beyond the logo.
Practical brand guidelines
Usable rules for the team — not a 90-page document nobody opens.
Editable source files
Fully layered source files so any designer can extend the system as the brand evolves.
Oryn Brand Mind setup
The brand encoded for Brand Mind, so Oryn can produce on-brand pages and assets after launch.
Technical note: Brand Mind can also be exposed to AI coding and writing tools your team already uses through the Model Context Protocol (MCP), so guidelines are read natively rather than pasted in. Ask about it if your team works that way.
One engagement. A complete foundation.
Brand Foundation starts at $5,000. The starting price covers the full system above; deeper strategy, naming, or extended asset production are scoped on top after discovery.
Combining brand and website work creates a more efficient engagement. A bundled scope is provided after discovery.
Brand Foundation
Approximately two weeks, depending on feedback.
- Two initial identity directions
- One selected direction developed into the final identity
- Two structured refinement rounds
- Primary and secondary logo system
- Colour and typography system
- Core visual assets and brand applications
- Final production-ready files
- Brand guidelines
- Oryn Brand Mind setup
Naming, extensive copywriting, packaging systems, campaign production, and additional revision rounds can be scoped separately.
Scoped and quoted after a short conversation.
Launch the brand and the site as one.
When the same AI design engineers design the brand and build the website, the guidelines are embedded from day one and Brand Mind learns from the real thing. Your team is onboarded to Oryn already on brand. A bundled scope is provided after discovery.
Common questions.
Start with a brand that feels unmistakably yours.
A two-week engagement from $5,000 — positioning, logo system, colour, typography, practical guidelines, editable source files, and Oryn Brand Mind setup.
