Website, design system and campaign
Tecton makes the only ketone ester in the world with an NDI, and its story was too dense to land in a scroll. We built the site that shows the receipts, then the system and the campaign that carry it everywhere else.
Buyers arrive skeptical, having seen overhyped claims before. Every page leads with evidence and lets the science do the persuading.
Website
Proof first, then the formula that fits.
Four shots, four jobs,
one molecule.
10g R3HBG with electrolytes. Caffeine-free.
6g R3HBG with 90mg natural caffeine.
10g R3HBG with Lion's Mane and Alpha-GPC.
10g R3HBG with 5-HTP and acacia fiber.
Each formula carries its own colour across the site, so shoppers find their fit at a glance.
Four rules
behind every page.
Show the receipts
Molecules compared side by side, so a skeptic can check the claim without leaving the page.
Structure is the story
The difference is molecular, so the pages draw it as a curve and a table.
Energy with restraint
Bold type on committed dark and steel-blue grounds, with room around it.
End at the right shot
Every page closes on the formula that fits the goal.
Speed on a laptop, the top score.
Speed on a phone, where most buyers land.
Google's search check, easy to find.
Design system
One source for every page, post and pack shot.
Logos, colour, textures and renders,
ready for anyone on the team.
Campaign
A world built around the bottle.
Thirty seconds
for the Amazon store.
A short film for Tecton's Amazon listing, cut from the campaign's own world.
Campaign imagery,
made with AI.
Every scene built around the shot, from the start line to the desk.
The math,
drawn by hand.
Sale ads for Amazon with the offer circled like a note to a friend.
A race-day gel,
pitched as a concept.
An EDGE gel pouch imagined for endurance events. A concept only, never released.
Better molecules.
Better results.
- Website, system and campaign
- Embark Studio
- Year
- 2026
- Built with
- Shopify
- Location
- Toronto
Device scenes and street posters are composited mockups built around real captures and the brand's own imagery. Campaign imagery and the gel concept were made with generative AI; the gel pouch was never released. Speed and search scores measured with Google Lighthouse on the site's production build, September 2026.
