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Branding, Website & AI Animation

Capital Lynk

Borrowing used to mean weeks of waiting on a bank. We gave Capital Lynk a brand, a site and a library of animation that make fast funding feel trustworthy.

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Client
Capital Lynk
Scope
Branding, Website, AI Animation
Built with
Framer
Year
2025–2026

Capital Lynk

Borrowing used to mean weeks of waiting on a bank. We gave Capital Lynk a brand, a site and a library of animation that make fast funding feel trustworthy.

Client
Capital Lynk
Scope
Branding, website, AI animation
Year
2025 to 2026
Built with
Framer

Brand

A mark that grows as it rises.

Capital Lynk logo
Capital Lynk logo
Capital Lynk logo
Geist

Geist carries every headline and paragraph, with Chivo Mono for small labels and figures.

Aa Bb Cc 0123
Lynk green#2BAA79
Forest#387A5D
Ink#101412
Paper#F4F4F2

The mark's gradient runs from Lynk green into black.

Website

Approved in hours, and it looks the part.

About, the people behind the lending.

About, the people behind the lending.

Equipment Finance
Equipment Finance
Home
Home
Every loan page shows its own animation and a savings calculator.

Every loan page shows its own animation and a savings calculator.

100/100

Speed on a laptop, the top score.

0.5s

Until the main content is on screen.

96/100

Google's accessibility check, easy for everyone to use.

AI animation

One visual world for every kind of loan.

From one still
to a coin that lands.

The hero started as generated stills, moved into AI video and was cut together in After Effects.

Still
01 · Still

The coin, generated as a single frame.

Impact
02 · Impact

The moment it hits the ground.

03 · Motion

The spin, animated from the stills.

04 · Final cut

Finished in After Effects for the homepage.

Ten loans,
one glass-and-green world.

Every product page got its own loop, so each loan feels like part of one family.

Business Line of Credit
Commercial Mortgages
Equipment Finance
Revenue Based Financing
Invoice and Bridge Loans
Auto Loans
Debt Consolidation Loans
Home Equity and Mortgage Loans
Personal Loans
Payday and Installment Loans

The same world,
cut for the feed.

Short ads for Meta built from the brand's own coins and photography.

Funded in 24 hours
Business line of credit

Money grows on trees,
when you plant the right seeds.

Branding, website, AI animationEmbark Studio
Year2025 to 2026
Built withFramer
LocationToronto

Device scenes are composited mockups built around real captures of the live site. Animations were made with generative AI tools and finished in After Effects. Speed and accessibility scores measured with Google Lighthouse, September 2026.

In their words

“Embark didn’t just build a website; they leveled up our entire business. The new design system is insane — we’re getting compliments on it constantly. Fast, professional, and dead simple to manage.”
Capital LynkCEO, Capital Lynk
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