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Product Design & Prototype

CreateStudio

An AI video studio, rebuilt around one question. Creators landed in a launcher full of tools before they ever saw a video — now they type what they want, and it starts.

Client
CreateStudio
Scope
Product Design, Prototype, Design System
Built with
Next.js
Year
2026
CreateStudio02 / 12

An AI video studio,
rebuilt around one question.

Creators landed in a launcher full of tools before they ever saw a video. Now they type what they want, and it starts.

Client
CreateStudio
Scope
Product design and prototype
Year
2026
Built with
Next.js
The brief03 / 12

Their list,
and what we built for each line.

They askedWe built
01

Reduce the time to a first successful video.

One prompt box on the home screen. Choose Start Directly and the video begins generating.

02

Expand the content supply without bottlenecks.

A template library sorted by format and category, a community to remix from, and a library of 3D characters.

03

Editing should support creation, not be the entry point.

The editor opens after a first draft exists, so nobody starts on an empty timeline.

04

A freemium model built on AI credits.

The credit cost sits on every action, with trial and upgrade paths designed into the flow.

Chapter one04 / 12
01

Creation

From a blank prompt to a video in progress.

First run05 / 12

Five steps before anything happened.
Now it takes one prompt.

Before
The old flow asked for script type, language and details across five steps before making anything.
The old flow asked for script type, language and details across five steps before making anything.
After
One sentence in, then generation starts with every step on screen.
One sentence in, then generation starts with every step on screen.
A template library sorted by format and category.

A template library sorted by format and category.

3D characters
3D characters
Community
Community
Intro08 / 12

A first run that
feels like a trailer.

The glass mark breaks open into the characters people will build with.

Chapter two09 / 12
02

System

One design system for every surface of the studio.

Screens10 / 12

Every screen
built from the same parts.

Every screen built from the same parts.
Every screen built from the same parts.
Every screen built from the same parts.
Every screen built from the same parts.
Projects, all in one place.

Projects, all in one place.

CreateStudio12 / 12
Product design and prototypeEmbark Studio
Year2026
Built withNext.js
LocationToronto

Device scenes are composited mockups built around real captures of the working prototype. Before screens are the client's platform as supplied.

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