FORT
A concept homepage for FORT, the screenless strength wearable. We made it unasked, to show how a premium object could sell itself online.
- Subject
- FORT
- Type
- Unsolicited concept
- Year
- 2026
- Built with
- Next.js, GSAP, Lenis
FORT counts every rep from a band of steel, and it looks like jewellery.
We wanted a homepage that sells it the way a fashion house sells a watch, quiet and exact, with the product in the light.
The object
A pinned stage where the device changes finish as you scroll.
Silver, black, gold.
One stage, three finishes.
Each finish brings its own panel, spec sheet and construction lines, so the steel reads like a product shot.
The story
One long scroll that reads like a campaign, from the first rep to the reservation.
A hero that counts the reps for you.
A ring fills rep by rep around the headline while frosted readouts track the set, then the glass circle grows until it becomes the page.
We set the promise like an editorial page, with photographs tucked inside the sentence and the words lighting up as you read.
Below it, data tiles fill in as they arrive on screen.
Three signals, one clear picture.
Motion, heart rate and temperature as a bento of live cards in gradient glass, each drifting at its own pace.
Built for the way
people actually train.
A sideways run of chapters for the gym, classes, recovery and rest, each with a member's numbers in glass.
Composed again for the phone.
Every chapter is re-set at phone width, with its own type sizes and pacing.
The system
Monochrome with one warm metallic note, the gold of the device itself.
Light type, tight tracking,
one italic phrase at most.
Ink, bone and bronze,
with gradients kept for data.
Glass readouts and a rep ring, drawn over FORT's own film.
A training log that reads at a glance.
On one page, told as one scroll.
Switched in a pinned stage.
In the configurator, finish by strap by colour.
A concept for FORT,
strength shown like jewellery.
- Concept, design and build
- Embark Studio
- Year
- 2026
- Built with
- Next.js, GSAP, Lenis
- Status
- Concept, not commissioned
A concept redesign we made for FORT. Not commissioned by FORT; shown as an example of our work. Product photography, film and press names belong to FORT. Device scenes are composited mockups built around real captures of the concept site.
