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Dealer Reserve

Software that finds the best finance structure in seconds, and the site that sells it. Every month each bank sends a new rate sheet — Dealer Reserve compares them so the finance desk stops leaving money on the table.

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Client
Dealer Reserve
Scope
Product Design, Software, Website
Built with
Next.js, Supabase
Year
2026
Software and website

Welcome to Dealer Reserve

Every month, each bank sends a new rate sheet, and the finance desk leaves money on the table comparing them by hand. We built Dealer Reserve, the software that finds the best structure in seconds, and the site that sells it.

Client
Dealer Reserve
Scope
Software, Website
Year
2026
Stack
Next.js, Supabase
Chapter 01

Software

Every lender's current rates, searched at once, ranked by what the deal earns.

Rate search

One search.
Every lender, every term.

One search. Every lender, every term.
  1. 1
    Saved searches

    Every search is kept, and re-runs against this month's rates.

  2. 2
    The current deal

    The structure the desk already has, with its real profit.

  3. 3
    The recommended deal

    A lower rate that leaves room for product, found automatically.

  4. 4
    Added to the deal

    The extra profit, in one number.

  5. 5
    Same payment

    The customer's payment does not move.

Search history
Search history
Rate sheet editor
Rate sheet editor
The problem

From a stack of rate sheets
to one confident answer.

ProblemA new sheet, every bank

Each lender sends its own rates every month. Comparing them by hand takes the desk away from the customer.

Solution 01Loaded once, for everyone

Each bank's programs go in once a month, and the AI assistant can read a sheet in for review.

Solution 02Every lender, by profit

Year, term, rate and amount, searched across every lender at once.

Rate sheets entered exactly the way the lender prints them.

Rate sheets entered exactly the way the lender prints them.

Results on a phone
Results on a phone
Search and maintenance pricing
Search and maintenance pricing
Owners see every dealership, user and bank in one place.

Owners see every dealership, user and bank in one place.

Analytics
Analytics
Dealerships and groups
Dealerships and groups
Lease Optimizer: the right rate row, every time.

Lease Optimizer: the right rate row, every time.

Software results

For the site to load on a laptop.

0.8sec

Google's search check, easy to find.

100/100

Switched on per dealership.

5tools
Chapter 02

Website

A site that turns a finance manager's curiosity into a free trial.

The product sells itself from the first screen.

The product sells itself from the first screen.

The site

Three steps, then pricing with no surprises.

iPad
iPad
iPhone
iPhone
Dealer Reserve

Software that makes every deal
worth more.

Software and website
Embark Studio
Year
2026
Tools
5
Location
Toronto

Device scenes are composited mockups built around real captures. App screens show fictional lenders, dealerships and rates. Speed and quality scores measured with Google Lighthouse, September 2026.

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