Welcome to Parabolic
Parabolic buys SaaS companies and rebuilds them around AI. It was ready to sit across the table from institutional capital. Its brand wasn't. We built one from a blank page, then a website that carries it.
- Client
- Parabolic
- Scope
- Brand identity, Website
- Year
- 2026
- Stack
- Next.js
Parabolic had sharp ideas and a template look. Nothing about it said serious capital.
Investors decide in seconds whether a firm is real. Parabolic needed to pass that test on sight.
Brand identity
A mark, a palette, a type system and a glass language that make a new firm look established on day one.
One signature gradient. Magenta only ever appears at its tip.
One mark,
confident on every ground.
Deep navy,
crossed by one
arc of light.
The parabola
is the brand.
A voice that sounds like capital.
Type that stays easy to read.
Each portfolio company gets its own colour, so the family reads as one firm.
A mark that moves like a product.
Two glass loops open every deck, video and post, so the brand arrives before the pitch.
Premium motion,
without a studio shoot.
Our own four-step process turns a brand's geometry into renders that look photographed.
Brand inputs
The mark's geometry and palette, with glass over gradient as the material.
Generate
Stills and motion generated from those inputs, with Kling for the loops.
Select and finish
The strongest takes are picked, set on clean white and cut into seamless loops.
Ship
Loops and renders go into the site's hero and the brand kit downloads.
Crafted from
the brand itself.
The raw loops, before compositing. Every frame starts from the Parabolic mark.
Website
Twenty-two pages that let the new brand do the selling, live in seven weeks.
On a phone, the page shows up 2.4× sooner than the old site.
Google's search check, up from 91.
The page stays still while it loads.
A brand and website that let
Parabolic look the part.
- Brand and website
- Embark Studio
- Year
- 2026
- Pages
- 22
- Live
- parabolic.io
Device and environment scenes are composited mockups built around real captures of the site. Speed and quality scores measured with Google Lighthouse, September 2026.
